CUSTOMER

Verse 1 – Customer Needs



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Price must fit the budget, design should catch the eye,  
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Function strong and steady, convenience always nearby.  
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Reliability matters, compatibility too,  
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Experience keeps them loyal, they’ll keep coming back to you.  


Chorus – Heart of Business

(Strum louder, invite classmates to join in)

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Customers, customers, the heart of what we do,  
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Pandoy, Netnot, Icoy — each one’s important too.  
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Daboy waits for discounts, Lando stays for life,  
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Treat them all with value, and your business will thrive.  



Verse 2 – Persona & Journey Map

(Keep steady, emphasize storytelling)

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Persona paints the picture, a journey we can trace,  
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Discover, buy, then use it — emotions we embrace.  
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Actions, thoughts, and feelings, touchpoints we improve,  
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Opportunities for service, keep the business smooth.  


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Verse 3 – Market Sizing

(Pick up tempo slightly, make it rhythmic)

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PAM is global dreaming, TAM is who might need,  
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SAM is those we’re reaching, SOM is what we lead.  
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Top-down big statistics, bottom-up is true,  
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Sizing markets wisely shows what business can do.  


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Chorus – Heart of Business (repeat)

(Sing louder, encourage clapping)

   C              G              Am             D
Customers, customers, the heart of what we do,  
   C              G              Am             D
Every single journey starts and ends with you.  
   C              G              Am             D
Give them trust and value, keep the service true,  
   C              G              Am             D
Customers, customers — the heart of what we do!  


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Verse 4 – Branding & Networking

(Bright tone, smile while singing)

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Build a brand with purpose, show the reason why,  
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Social media presence makes your profile fly.  
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Networking builds connections, mentors light the way,  
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Your net worth grows with people you meet every day.  


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Verse 5 – Founding Team

(Sing with strength, emphasize teamwork)

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Pr

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