YOUR DIRECTION
Verse 1
I don’t always know where this road will lead,
Sometimes life gives you exactly what you need.
When I’m happy, when I’m hurting, when I need to slow down,
I know one thing… I’m headed Southbound.
Pre-Chorus
Whatever your reason, whatever your destination,
There’s one thing worth celebrating.
Chorus
Your Direction.
That’s what Southbound’s all about.
Mix it. Sip it. Shoot it.
However your story plays out.
Your friends. Your family.
Your sunset. Your song.
Your Direction is wherever life takes you,
And Southbound comes along.
Verse 2
Dreamed in Tennessee, made in Jalisco,
From the highlands to the lowlands where the blue agave grows.
We searched for the perfect taste profile,
One smooth sip worth every mile.
Curated with intention, crafted to bring us together,
For every celebration, now and forever.
Pre-Chorus
No matter where you’re coming from,
Or where you’re headed next…
Chorus
Your Direction.
Your cocktail. Your celebration.
Mix it. Sip it. Shoot it.
It’s all your invitation.
Neat by the fire or over ice,
However you like it feels just right.
Your Direction is your own,
But the tequila is Southbound.
Bridge
Your direction isn’t just a place on a map.
It’s the people beside you.
The stories you tell.
The memories you make.
The laughter after a long week.
The road home.
The road ahead.
Whatever direction life takes you…
Take Southbound with you.
Final Chorus
Your Direction.
When you’re celebrating.
Your Direction.
When you need a break.
Your Direction.
When life calls for something worth remembering.
Mix it. Sip it. Shoot it.
Elevated cocktails or sipping it neat.
Woman-owned. Tennessee inspired.
Made in Jalisco tradition.
From the highlands to the lowlands,
Every bottle is made for Your Direction.
Outro
Wherever you’re going…
Whatever you’re chasing…
However you’re celebrating…
Your Direction.
Southbound.
The only direction for tequila.
